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How to Build Relationships on LinkedIn, Not Just Connections – Jobsmaa

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I am sure you realize that there is is attached Not much of a relationship with someone on LinkedIn. You can A great profile And Lots of links On LinkedIn, you're still missing out on referrals and opportunities you've been targeting. The secret lies in building real relationships – not just collecting links. So let's explore how to build relationships on LinkedIn.

Find and comment on relevant posts to build relationships on LinkedIn.

Let's cut to the chase: Relationships grow on LinkedIn through conversations in the post feed. But here's the catch – the feed you see on your homepage might not be the best place to start. If you want to connect with people and topics that truly align with your interests, you'll have to do some digging, but luckily it's easy. Here's how:

  1. Search for posts. Start by entering a keyword related to your interests, career, or career goals into the search bar. Once the results appear, click View all results. At the top of the page, you'll notice a row of tabs – click on it Posts.
  2. Refine your search. For a more tailored feed, click here All filters. under From the memberAdd the names of the people you want to connect with. Don't hold back – add multiple names as not everyone can post actively. You can narrow your search by adding your occupation Teaching profession. (Here, “author” refers to the person who posted, not you!)
  3. Save your search. After fine-tuning your results, bookmark the URL or save it somewhere handy. Each time you revisit this link, you'll see a new selection of relevant posts to engage with.

This simple method helps you zero in on the most important conversations—your thoughtful comments get noticed and lead to conversations.

Comment the right way to build relationships on LinkedIn!

Commenting is one of the most effective and underutilized ways to grow connections on LinkedIn. But not all ideas are created equal! The key is to go beyond generic answers like “Great post!” Or “I agree!”

Instead, aim for comments that add value and show genuine interest. Here are some tips:

  1. Be thoughtful. Read the post carefully and think about how it resonates with you. Share a specific example or relate it to your own experiences. For example: “This post really spoke to me! I recently faced a similar challenge [insert context] And found it [insert insight]. Thank you for sharing this perspective.”
  2. Ask questions. Asking honest questions invites a conversation. For example: “This is a fascinating perspective on leadership. How do you think these principles apply in remote work settings?”
  3. Celebrate others. When someone shares an achievement or milestone, offer heartfelt congratulations. Such a concept “Congratulations on this amazing achievement! What advice would you give to someone looking to follow a similar path? Can be very engaging.

Mindful engagement shows you're genuinely interested in the exchange—not just increasing your visibility.

How often to comment on posts?

Consistency is important, but quality is more important than quantity. Start with a manageable goal: aim to comment on one or two posts daily. This will keep your network visible without overloading your schedule.

Prioritize quality over volume. A meaningful comment will have more impact than many superficial comments.

Comment like planting seeds. The more thoughtfully you engage, the more your relationships and opportunities will grow.

Once you develop relationships on LinkedIn, how can they help you in your job search?

Strong LinkedIn relationships can open doors you never knew existed. Here's how:

  1. Hidden opportunities. Many job openings are not posted publicly. By building trust with your LinkedIn connections, you're setting yourself up for referrals.
  2. Personal endorsements. A warm introduction carries more weight than a cold application.
  3. Industry Intelligence. LinkedIn connections who know and trust you can be a source of industry information and tips for navigating specific companies' hiring processes.
  4. Mutual support. Relationships on LinkedIn aren't about what others can do for you—they're about mutual growth. By supporting others, you build goodwill that can come back when you need it most.

The key is to approach LinkedIn with generosity and enthusiasm. Focus on building real relationships first, and career benefits will naturally follow.

Start small, start now.

Building relationships on LinkedIn doesn't have to take long. Right now, for example, take a moment to thoughtfully comment on a LinkedIn post. This could be the start of a valuable professional relationship.

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